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The fundamental mission of the Jamaica Coffee Exporters Association, in tandem with the various stakeholders, is to grow and re-develop the Jamaican coffee industry through increased production and productivity of our farmers, sustainable prices, brand development and expansion and market development locally and internationally, and diversification.
The strategic vision of the Jamaica Coffee Exporters Association is to develop the Jamaica Blue Mountain Coffee brand and expand the market, ultimately seeking the engagement of over 25 million coffee stakeholders and millions more of coffee consumers globally in celebrating the ‘finest coffee in the world’. Our strategy is to guarantee quality, maintain consistent supply and sustainable prices.